Direct Marketing
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Direct Marketing is a sub domain of the Marketing & Customer Care domain. The following tasks are within the scope of this sub domain. Every advertising, sales promotion, campaign management and similar will be managed, tracked and saved in order to have every direct Marketing activities together. Out of the customer profiles, new personalized offers will be generated based on the existing data. Depending on the context of the customer, offers will be tailored based on the data and values of the customer. In addition to that, not only the company can provide personalized offers to the customer, also the customer will be given the opportunity to personalize the offers by himself. It also comprises the enabling of services backing analyses and reports that direct or measure marketing initiatives, and that measure success of/reaction on sales actions. This comprises a Sales Cockpit, Web Tracking services (measuring/ensuring Usability) and information gathered from Social Media content. The following tasks are within the scope of this sub domain. It is responsible for essential standard communications to the customer like notifications about service fulfillment, e.g. flight status, IRREG communication will be automatically handled. It also manages Social Media communication via pro-active postings, reactions to comments and to customer private messages will be managed.