Product Management & Design
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Product Management and Design is a sub domain of the Product domain. The domain Product Management and Design consists of several tasks related to its Air Products, Ground Products, the product strategy, ancillary services, corporate design and the customer experience. It is responsible of defining and developing the product portfolio and product strategy of Product Ground and Product Air. It also defines and develops customer experience on board for different products parts (i.e. Cabin interior, Seat and bed, Services, in-flight entertainment and multi media). This domain also defines and develops customer experience for products on ground and reviews and develops the customer experience of all kinds of products like food and beverage. Lastly, it manages corporate design and branding of the company.