Customer Profile Management
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Customer Profile is a sub domain of the Marketing & Customer Care domain. The following tasks are within the scope of this sub domain. To gain basic insights into customers, the relationship data between the organization and the customer (B2C) will be proper analyzed and monitored. The customer profiles will be identified and created and the corresponding values of the customer deposited. The customer preferences will be tracked and saved to the profile. Both, static customer data (address, etc.) and dynamic data (last ordered product, etc.) as well as other customer profiling functions will be saved and deposited in the profile.