Loyalty
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Loyalty is a sub domain of the Marketing & Customer Care domain. The following tasks are within the scope of this sub domain. For rewarding loyal customer, the existing loyalty program has to be ongoing developed and managed. Loyalty partners should be managed, which is the basis for a successful loyalty program. It is also responsible for collecting and spending miles of customers should be tracked in order to keep track of current mile status of the customer. Based on a customer loyalty, the corresponding tier levels have to be managed and customers will be matched to the proper level.