Marketing & Customer Care Data Diagram
(
)
This describes the relation of information objects and entities within the Marketing & Customer Care Domain. All marketing related information objects and entities are related to either the Customer or Passenger entity. Certain KPIs and data is collected from the passenger i.e. loyalty data, feedback or complaints. This data is used to create a loyalty data profile and help developing personalized marketing campaigns which are used to attract more customers.
Customer
Marketing Campaigns
Loyalty Data
