| Value Stream - Capability Cross-Mapping (Baseline) | |
| Capability Map (Baseline) | |
| Capability Map (Target) | |
| Capability Realization (Baseline) | |
| Capability Realization (alt.) | |
| Marketing | Junction (10) | ||
| Marketing | Market Development | ||
| Marketing | Campaign Management | ||
| Baseline | Marketing | ||
| Target: CRM, Back Office and Data Warehouse Operational | Marketing | ||
| Marketing | Marketing | ||